Archivio delle Categorie: Arredo Urbano
Drag Him Away – he National Centre for Domestic Violence (NCDV).
Interesting media execution for a British campaign to raise awareness about how people can intervene to help put a stop to domestic violence. A series of interactive billboards have been installed at Euston Station in London, with the first big … Leggi l’articolo completo
Archiviato in Arredo Urbano, Billboard
Shadow QR code work – Emart.
Emart in Korea did some very clever work with a QR code that is only visible around lunch time through sunlight and shadows. Emart called this effort Sunny Sale with the hope to boost sale numbers around noon, and they … Leggi l’articolo completo
Archiviato in Arredo Urbano
International Flight Mouth – Oral-B.
This ambient execution was created by Beacon Tokyo and ran in the baggage claim area in Tokyo’s Narita airport. This dramatizes the benefits of Oral-B’s electric toothbrush and shows how dirt accumulates in your teeth following an international flight. Kinda … Leggi l’articolo completo
Archiviato in Arredo Urbano
Invisible Mercedes – Mercedes Benz.
When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible
Archiviato in Arredo Urbano, Street
Metro Station take-over – Sony Playstation.
On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan ‘The World is in Play’. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can … Leggi l’articolo completo
Archiviato in Arredo Urbano
Media Flirting – Imlek Dairy Products Company.
Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name “Flert” (flirt). Solution: Put it on the streets where both are consumed most often, especially in … Leggi l’articolo completo
Archiviato in Arredo Urbano
Direct Lions Winner 2011.
Grand Prix Rom – The American TakeOver. Gold Lion COME BACK FERRORAMA ESTRELA TOYS FERRORAMA TOY TRAIN DDB BRASIL, São Paulo BRAZIL BURMA HUMAN RIGHTS WATCH PETITION JWT NEW YORK USA THE FRIENDSHIP MACHINE COCA-COLA COCA-COLA OGILVY ARGENTINA, Buenos Aires … Leggi l’articolo completo
Archiviato in Arredo Urbano, Billboard, Evento, social network, Stampa, Street, TV, Viral
Space Invaders in Paris.
“Space Invader” street art in Paris.
Archiviato in Arredo Urbano, Arte, Street
Media Lions Winner: HomePlus – Subway Virtual Store.
HomePlus: Subway Virtual Store Brief: Could we become No. 1 without increasing the number of stores? Cheil Worldwide made an in-depth study into Koreans once more. Korean are the 2nd most hard-working country in the world! For them, grocery shopping … Leggi l’articolo completo
Archiviato in Arredo Urbano, Digital, Evento
Outdoor Lions Winner 2011 – DECODE JAY-Z WITH BING.
GRAND PRIX. Droga 5 has scooped the Outdoor Grand Prix at Cannes with its work with Microsoft Bing on Jay-Z’s memoir Decoded. To promote Decoded and at the same time fulfill a brief from Bing, the agency defied publishing convention … Leggi l’articolo completo
Archiviato in Arredo Urbano, Billboard, Digital, Evento, Sito
Crosswalk Art – Curitiba City Hall.
To educate pedestrians in Curitiba, Brazil about the dangers of jaywalking, the Curitiba City Hall’s agency Master painted artworks on crosswalks all over town. The art peeled off to reveal the message ‘now that you’ve taken notice, use the crosswalk’. … Leggi l’articolo completo
Archiviato in Arredo Urbano, Arte, Street
22, Rue de la Paix – La Vitrine.
Repetto is a French ballet shoes company situated on Rue de la Paix near the Opera Garnier in Paris. Since Monday (28/02) they’ve managed to attract thousands of people to their storeby letting them interact with their shopping window. With … Leggi l’articolo completo
Archiviato in Arredo Urbano, Digital, Street
