Archivio delle Categorie: direct marketing
Headline News Cup Sleeve – Gulf News.
Gulf News, the UAE’s leading English daily newspaper, wanted to reach even more readers and convert them into subscribers. Target was to gain 1.5% more subscribers and increase website traffic by 25%. Consumption habit suggests that people read newspapers while … Leggi l’articolo completo
Archiviato in direct marketing, Packaging
Yoga progress pants – Cityoga.
Problem: Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn’t see quick results after the first few classes. Solution:To prove that yoga brings results from … Leggi l’articolo completo
Archiviato in direct marketing, Packaging
More Trash – Y&R Thailand.
Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. Y&R then conceptualize it to create awareness among people in offices. The most familiar office stuff … Leggi l’articolo completo
Archiviato in direct marketing, Packaging
Arm Sling Supporting Rugby – Confederação Brasileira de Rugby.
Usual arm sling are boring and monochromatic. So Talent agency created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.
Archiviato in direct marketing
Slide Puzzle – São Luiz Laundry Service.
This slide puzzle was made for São Luiz Laundry Service in Brazil by advertising agency Hermandad. One of the slides has a red stain on it.
Archiviato in direct marketing
Feel good by Kleenex – Kleenex.
Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care … Leggi l’articolo completo
Archiviato in Digital, direct marketing, social network
Huge ketchup, mustard and mayonnaise sachets – Sadia Hot Pocket Extreme X-Burger.
Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, … Leggi l’articolo completo
Archiviato in direct marketing
Halloween Scream Stopper – Chupa Chups.
Introducing Scream Stopper. Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Bogey men of all kinds are no match for Scream Stopper. Simply stick it into your … Leggi l’articolo completo
Archiviato in direct marketing
Aroma advertising – BMW.
“Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club.” 15w-50” motor … Leggi l’articolo completo
Archiviato in direct marketing
MMVAs Crowd Periscope – Dairy Farmers of Canada.
Dairy Farmers of Canada wanted to give the crowd at the the annual MuchMusic Video Awards in Toronto a great view of the show. This easy-to-assemble crowd persicope allowed fans to catch a better glimpse of their favourite stars.
Archiviato in direct marketing, Packaging
Royal blood – Electronic Arts, Sims Medieval.
Brief: introduce a new Sims spin off “Sims Medieval”. Solution: a direct mailing operation. A royal blood pack.
Archiviato in direct marketing
