Archivio delle Categorie: Street
ACHTUNG! for Waternet on Queensday 2012 Advertising Campaign!
The present and the future of advertising is called GAMIFICATION: I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
Safe Sound – Domino’s Pizza.
Super crazy and fun idea by Domino’s Pizza in The Netherlands: a human engine sound installed on Domino’s delivery electrical scooters. Every time the vehicle accelerates a catchy promotional tune is played. According to Domino’s the gimmick should make scooters … Leggi l’articolo completo
Archiviato in Street
Urban Knitting – Easy Jet.
Urban Knitting by easyJet, an original artwork inspired by easyJet European network.
A DRAMATIC SURPRISE ON A QUIET SQUARE – TNT Benelux.
To launch the high quality TV channel TNT in Belgium a big red push button was placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use … Leggi l’articolo completo
Invisible Mercedes – Mercedes Benz.
When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible
Archiviato in Arredo Urbano, Street
Brighter Mornings – Tropicana.
Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana’s Brighter Mornings campaign brightens up Trafalgar Square. The Trafalgar Sun which took six months to create is 30,000 times bigger than … Leggi l’articolo completo
Wallpaper Guerilla – Gamma.
GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful.
Archiviato in Street
More than meets the eye when viewing art – DU Arts and Cultural Magazine.
In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these … Leggi l’articolo completo
Only cowards beat their child – Save The Children.
The problem: Every year, approximately 30.5% of children are abused or neglected, but less than 1% of incidents are reported. Ignoring child abuse makes it more acceptable. Solution: uman punching bag will be hung in busy public areas to highlight … Leggi l’articolo completo
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