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Interactive Projection – BMW.

pianobcreative — Fri, 27 Jan 2012 15:49:19 +0000

Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). Consumers engaged in real time, while having serious fun with new technology and the brand!

Wimpy Braille Burgers.

pianobcreative — Fri, 27 Jan 2012 09:00:48 +0000

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille

The VFX secrets of Boardwalk Empire – Brainstorm Digital.

pianobcreative — Wed, 25 Jan 2012 11:32:04 +0000

Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO’s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show you had no idea of the amount of computer graphics involved. What’s real? What’s CG? I bet your will never watch a TV series with the same eyes again.

These are VFX breakdowns of season 2:

While this is season 1:

Brighter Mornings – Tropicana.

pianobcreative — Mon, 23 Jan 2012 20:54:21 +0000

Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana’s Brighter Mornings campaign brightens up Trafalgar Square.

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

http://www.youtube.com/watch?feature=player_embedded&v=k86xpd26M2g

Take a look to the making of:

Million Thanks – Cadbury.

pianobcreative — Sun, 22 Jan 2012 20:56:39 +0000

Cadbury UK recently reached one millions fans on Facebook. To thank their followers they made a giant ‘Facebook-thumb’ made out of Chocolate. 48 hours and 3 tonnes of chocolate later this was the result.

http://www.youtube.com/watch?feature=player_embedded&v=uHtDRw4ujYw

“When to take my name off the door” – Leo Burnett.

pianobcreative — Thu, 19 Jan 2012 16:31:01 +0000

Paris versus New York City – Vahram Muratyan.

pianobcreative — Thu, 19 Jan 2012 12:19:43 +0000

Sopa Strike!

pianobcreative — Wed, 18 Jan 2012 09:19:31 +0000

http://sopastrike.com/strike/

Quick Controls Chaos – Chris Paul.

pianobcreative — Tue, 17 Jan 2012 14:41:47 +0000

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc.

http://www.nike.com/jumpman23/cp3v/chaos/

See the video teaser:

Slide Puzzle – São Luiz Laundry Service.

pianobcreative — Mon, 16 Jan 2012 17:42:15 +0000

This slide puzzle was made for São Luiz Laundry Service in Brazil by advertising agency Hermandad. One of the slides has a red stain on it.