How to promote a city Blog?
Became Major of the billboard.
Problem: Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn’t see quick results after the first few classes.
Solution:To prove that yoga brings results from day one, we created special Yoga Progress Pants that allowed new students to visibly measure their stretching progress. Every time they practiced, they could measure with the printed ruler how far their fingers, chest or nose reached. Witty phrases challenged them to stretch further and thus continue practicing at Cityoga.
Results: After the promo Cityoga reduced the number of new students who quit: every third beginner continued practicing after the first month of classes.
Sleepbox is a self-contained room that can be placed in almost any location.
Designed by Russian architecture firm Arch Group, each box is equipped with two beds, LED reading lamps, WiFi, electrical outlets, and plenty of storage space for your luggage.
First sleepbox was installed at Sheremetyevo airport in Moscow. Travelers can rent the room and sleep for several hours.