Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience.
The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.
Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver.
The supers are in Spanish but you get the gist of it: Santa had the cabbies drive to their own homes. Afterwards he took their shift and worked for the drivers while they shared the evening with their families.
Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, mustard and mayonnaise sachets to accompany the sandwich. Packages much bigger than regular sachets served in restaurants were placed in several magazines of different segments. On the back of the sachets there is a print ad with the characteristics of the new Hot Pocket® Sadia X-Treme Burger.
To make evident the main attribute of our product HD decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, the ad invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. Harley Davidson created something unlike anything ever seen on a magazine in Colombia.