Dream on – 25 years of Photoshop.

photoshop

Artists around the world contributed their most amazing dreams—and their working files with layers. The PSDs were animated layer by layer to create this video (made with Photoshop, of course!) celebrating #Photoshop25

Interactive e-commerce website – Bonpoint

Interactive website

Interactive website

Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models.
Fred & Farid Shanghai produced an interactive website for the brand, which asks for access to your webcam and microphone. Adorable children in expensive clothing stare at you while you cover your eyes, uncover them, and shout peekaboo. The adorable children then laugh.

Website:
http://www.peekaboo-bonpoint.fr/en/

What do you think? Cute or weird?


805 Million Names , Zlatan Ibrahimović – World Food Programme.

Ztalan Ibrahimovic's 50 tattoos

On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.


Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.

These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.

This is a campaign from the World Food Programme, the world’s largest humanitarian agency fighting hunger worldwide. In emergencies, they get food to where it is needed, saving the lives of victims of war, civil conflict and natural disasters. WFP is part of the United Nations system and is voluntarily funded.
On average, WFP reaches more than 80 million people with food assistance in 75 countries each year. About 11,500 people work for the organisation, most of them in remote areas, serving the hungry.

Support The United Nations World Food Programme and Zlatan Ibrahimović’s fight against hunger at http://WFP.org/805millionnames

10 wonderful AirBnB Houses – AirBnB.

Mushroom Dome Cabin – Aptos, California – United States
aptos_california
https://www.airbnb.co.uk/rooms/8357

Busflat – Bromma, Stockholms Ian – Sweden

bus house_stockolm
Book on:
https://www.airbnb.co.uk/rooms/3088767https://www.airbnb.co.uk/rooms/3088767

Casa Arbol – Sn Juan del Sur, Rivas – Nicaragua
casa arbol a san juan del sur _ foresta tropicale rivas
Book on:
https://www.airbnb.com.au/rooms/2271809

Old Tower in Lèsina, Split Dalmatia County – Crotia
lesina
https://www.airbnb.co.uk/rooms/3542873

Nanuku Levu – Fiji
nanuku
Book on:
https://www.airbnb.co.uk/rooms/44047

Off grid House – Pioneertown, California – United States
pioneertown_california
Book on:
https://www.airbnb.co.uk/rooms/19606

Cubehouse – Rotterdam, South Hollnd – Netherlands
rotterdam_architetto piet blom
Book on:
https://www.airbnb.co.uk/rooms/817858

Round Room – London – UK
serbatoio_londra
Book on:
https://www.airbnb.co.uk/rooms/265798

Cottage – Laugarvatn – Iceland
teepee cottage_islanda valle di haukadalur
Book on:
https://www.airbnb.co.uk/rooms/1186427

Nakagin Capsule Tower – Chuo, Tokyo – Japan
tokio_nakagin capsule tower a shimbashi
https://www.airbnb.co.uk/rooms/1305889

Cisternino, Brindisi, Apúlia – Italy
valle d itria_puglia
Book on:
https://www.airbnb.co.uk/rooms/943864

Harder, Better, Faster, Stronger – Daft Punk!

Assembly Fail – Ikea

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If you’ve ever owned a piece of IKEA furniture, you’ll know that they can be surprisingly tricky to assemble even with the instructions provided.
To illustrate this fact, the Swedish furniture brand has unveiled billboards that playfully poke fun at its self-assembly products.
Dubbed ‘Assembly Fail’, the billboards feature jumbled posters advertising its assembly service with the tagline “Our assembly service is happy to help.”

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Agency: thjnk

Sergei Polunin, “Take Me to Church” by Hozier – Directed by David LaChapelle

Polunin directed by David LaChapelle

Ukranian ballet dancer Sergei Polunin has performed his stunning visual interpretation of Hozier’s “Take Me To Church” and it’s so good, you have to see it to believe it.

Directed by David LaChapelle, the atmospheric video sees the 25-year-old pirouette and sauté to the chart-topping anti-gay oppression anthem, against a beautiful backdrop of a studio amongst the trees.

Former British Royal Ballet principal dancer Polunin performs dressed only in nude tights, as sunlight glimmers through the white room’s arched windows, creating a spiritual effect.

His passionate four-minute sequence reflects the demons of Hozier’s hit and showcases his impressive artistry and skill.


Credits:
Ballet Dancer: Sergei Polunin
Direction: David LaChapelle
Soundtrack: Hozier

Reebok – Be More Human.

Reebook and Venables Bell & Partners really work up a sweat for “Be More Human,” an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good. The campaign kicked off Sunday, Feb. 1 with a 60-second spot called “Freak Show” that will air during NBC’s Super Bowl pre-game show. The ad portrays people training at CrossFit, running the Spartan Race, and pushing themselves in their workouts. It then shows how that training helps them be strong in their daily lives, whether as parents or as firefighters.

The global push includes a microsite called the “Be More Human Experience,” which features interactive tools like a test to gauge “human-ness” based on your priorities in life, and a 3D visualizer that shows how physical activities like sitting or jogging affect the brain.

"Humanity Test"

“Humanity Test”

It also includes a social push called #breakyourselfie, which encourages people to share photos of their exhausted, post-workout selves.

http://fitness.reebok.it/be-more-human/#/home

#breakyourselfie

#breakyourselfie

The other side – Honda.

Honda presents The Other Side

Honda presents The Other Side

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.

https://www.youtube.com/user/HondaVideo?x=it

Sparked – Cirque du Soleil.

Sparked - Cirque du Soleil

Cirque du Soleil, ETH Zurich, and Verity Studios have partnered to develop a short film featuring 10 quadcopters in a flying dance performance. The collaboration resulted in a unique, interactive choreography where humans and drones move in sync. Precise computer control allows for a large performance and movement vocabulary of the quadcopters and opens the door to many more applications in the future.

Video:

Take a look at the Behind the scene.. sorry Behind the technology video:

Credits:
Cirque du Soleil: http://www.cirquedusoleil.com/
ETH Zurich: http://www.idsc.ethz.ch/Research_DAndrea
Verity Studios: http://www.veritystudios.com/

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