French water brand Perrier introduces a new idea of interactivity: a Youtube Channel that evolves with the number of views. Le Club Perrier is a video featuring a virtual party that gets “hotter” and wilder the more people watch it.
With almost 1 Million views, the Channel is at “level 3″ and three more levels still remain to be unlocked. Although I really like the idea of a collaborative consumers effort to unlock content, I also think that Perrier has chosen the easy path from a creative stand point. I mean, going sexy is surely smart but it’s also a pretty lazy.