Heaven and Hell – Samsonite.

Grand Prix.

JWT Shanghai has won a Gold Outdoor Lion for “Samsonite Heaven and Hell”, a print and outdoor advertisement for the Samsonite Cosmolite suitcase. The selling point is it’s ultra-durability. The billboard demonstrates the vivid contrast between how “heavenly” it is in first class for the passenger but “hellish” down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.

Gold Lions.

HEAVEN AND HELL SAMSONITE SUITCASES JWT SHANGHAI CHINA

CHAMELEON RECKITT BENCKISER SHIELDTOX NATURGARD INSECT REPELLENT EURO RSCG BANGKOK THAILAND

FROG RECKITT BENCKISER SHIELDTOX NATURGARD INSECT REPELLENT EURO RSCG BANGKOK THAILAND

MATCH BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES ARGENTINA

ORCHESTRA BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES ARGENTINA

SPEECH BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES ARGENTINA

PAINT BUCKET VOLKSWAGEN NUTZFAHRZEUGE VOLKSWAGEN REAR ASSIST GRABARZ & PARTNER, Hamburg GERMANY

SCAFFOLDING VOLKSWAGEN
NUTZFAHRZEUGE
VOLKSWAGEN
REAR ASSIST
GRABARZ & PARTNER,
Hamburg GERMANY

RAKE VOLKSWAGEN NUTZFAHRZEUGE VOLKSWAGEN REAR ASSIST GRABARZ & PARTNER, Hamburg GERMANY

AIRHORN HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI UNITED ARAB EMIRATES

ALTITUDE SICKNESS PILLS HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI UNITED ARAB EMIRATES

DEFIBRILLATOR HARVEY NICHOLS DEPARTMENT
STORE Y&R DUBAI UNITED ARAB EMIRATES

LIPSTICK STAIN REMOVER HARVEY NICHOLS DEPARTMENT
STORE Y&R DUBAI UNITED ARAB EMIRATES

SMELLING SALTS HARVEY NICHOLS DEPARTMENT
STORE Y&R DUBAI UNITED ARAB EMIRATES

PERSONALIZED TOWELS HARVEY NICHOLS DEPARTMENT
STORE Y&R DUBAI UNITED ARAB EMIRATES

LITTLE BLACK BOOK HARVEY NICHOLS DEPARTMENT
STORE Y&R DUBAI UNITED ARAB EMIRATES

JET FIGHTER MATTEL PICTIONARY OGILVY MALAYSIA,
Kuala Lumpur MALAYSIA

WRESTLER MATTEL PICTIONARY OGILVY MALAYSIA,
Kuala Lumpur MALAYSIA

T-REX MATTEL PICTIONARY OGILVY MALAYSIA,
Kuala Lumpur MALAYSIA

JIMI HENDRIX BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL

IRON MAIDEN BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL

LADY GAGA BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL

MADONNA BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL

MICHAEL JACKSON BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL

SWING VOLKSWAGEN RESPONSIBLE DRIVING
DDB ARGENTINA, Buenos Aires ARGENTINA

STAIRS VOLKSWAGEN RESPONSIBLE DRIVING
DDB ARGENTINA, Buenos Aires ARGENTINA

POOL VOLKSWAGEN RESPONSIBLE DRIVING
DDB ARGENTINA, Buenos Aires ARGENTINA

MELT GREENPEACE CAR FREE DAY LEO BURNETT, Hong Kong HONG KONG

DROUGHT GREENPEACE CAR FREE DAY LEO BURNETT, Hong
Kong HONG KONG

FLOOD GREENPEACE CAR FREE DAY LEO BURNETT, Hong
Kong HONG KONG

BROWN BEAR BUND ENVIRONMENTAL AWARENESS
SCHOLZ & FRIENDS BERLIN GERMANY

GREY SEAL BUND ENVIRONMENTAL AWARENESS
SCHOLZ & FRIENDS BERLIN GERMANY

GORILLA BUND ENVIRONMENTAL AWARENESS
SCHOLZ & FRIENDS BERLIN GERMANY

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