After the very succesfull video series with Isaiah Mustafa (and a few others), Old Spice is officially back with the new Old Spice guy. literally. W+K chose the famous Italian model, actor and allround weirdo Fabio.
Fabio is not welcomed with open arms by Old Spice fans. Worse, the YouTube comments scream for the return of Mustafa. Hope that was part of the strategy. What do you think of the new Old Spice guy?