Raising The Bar – Domino’s Pizza.

Live tickers in Times Square have become such a decoration and I really wonder if brands use them to (try to) connect with consumers, or rather just to have a review on some industry press running out of cool news. In a Times Square media landscape kind of stagnating, this Domino’s pizza initiative is worth posting, it’s bravery makes it innovative.

Domino’s is running an electronic ticker in Times Square displaying in real-time consumer reviews of pizzas being delivered around the country. Comments are almost uncensored, meaning that they filter bad language but not bad reviews.


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