Media Flirting – Imlek Dairy Products Company.

Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name “Flert” (flirt).

Solution: Put it on the streets where both are consumed most often, especially in the summer, make the flirting of the media alive and spread the message about the new product in the communication space where it belongs – on the go.

Results: A lot of positive reactions on the street, but also generated digital media buzz on twitter and facebook with a minimal budget.

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