To make evident the main attribute of our product HD decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, the ad invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. Harley Davidson created something unlike anything ever seen on a magazine in Colombia.