JC Penney is not the fanciest retail store on earth. And QR codes are not the most user friendly advertising gimmick out there. But I must say that I really like this idea of “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message.
The Santa Tag takes some effort to be setup and it takes some effort to be enjoyed. But it’s also a nice effort to make Christmas a bit more human and personal.