Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care packages.
It’s another example of a brand treating a few of their fans in a special way. OK, you would have to have your Facebook updates set to public to be picked up in this way. But maybe this meant that the chosen few were especially keen to spread the word socially.