Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. Y&R then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.
Concept: Y&R’s trash bins are designed to have a clear panel at both sides for the purpose that users can see the amount of trash inside and indicate the level of crisis in the conception of ‘More Trash, Result More.’
Result: They sent trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.