Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.
Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, Audi set out to show off their future brand ambitions through a high profile experiential marketing installation. Filling three giant spheres with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.
Amongst other technological delights within the spheres, visitors were met with another smaller sphere, this one an interactive spherical screen from Pufferfish. Designers deployed the digital palantir as a control screen to cue and control video content mapped to the inside surface of the main spherical structure.
Users negotiated a universe of constellations, each triggering a different showreel on the curved wall in front of them. As a 3D object, the PufferSphere represents a unique balance between a screen medium and sculpture, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them.