The small city of Cremona, in northern Italy, was recently taken over by a large collection of very designerly poster art. Like wheat-pasted advertisements, the posters appeared on billboards large and small, seemingly with nothing better to sell than a good impression, art inspiration and a little mystery.
The works were part of Affiche (“poster” in Italian), a series of designs by well known illustrator/designer Alessandro Gottardo, aka Shout. The outdoor exhibition ran from the 14th of July to the 29th, giving the city entertaining works to observe from the city center, to the parks and nearby countryside. The posters, each with a surreal and mysterious sensibility, remixed everyday scenes and objects in clever ways – rooster’s combs became hands, clouds became sinking battleships, the sun became a ballerinas tutu.