“Project Re: Brief” Coca Cola.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Project Re:Brief re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

See how Coca-Cola’s “Hilltop” was re-imagined. Now you can send a Coke to a stranger across the world from your phone.


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