Even 50 years after her death, Marilyn Monroe is still the star of ads. Chanel No. 5 has released never-before-aired audio of the Hollywood bombshell during which she confirms that all she wears to bed is ‘just a few drops of Chanel No. 5’.
In 1952, the young Marilyn was quoted mentioning the luxury fragrance for the first time in a LIFE magazine article. But it wasn’t until last month that Chanel released previously misplaced audio of an interview with French magazine, Marie Claire, during which she confirms her love of the brand.
In this ad, part of the interview is played and we hear the fashion queen speaking about a previous interview where she was asked what she wears to bed. Giggling, she recalls how she replied saying that rather than a pyjama top, bottoms or a nightgown, all she wears is “Chanel No. 5…because it’s the truth!”
Also unveiled, are unpublished photos of the immortal star posing nude in her bed with a bottle of the famous fragrance on her bedside table.
Most brands have to pay obscene amounts for high profile celebrities to endorse their products, but this unintentional one rendered the perfume an instant classic.
Thankfully, much better (and less confusing) than the latest Brad Pitt Chanel No. 5 campaign, this classy, yet unpretentious ad delights fans of the Some Like It Hot star and reminds viewers of the stylish roots of the luxury brand.
The cinematic commercial, released 5 days ago, is already a hit, with over 270,000 shares and 606,000 views and it has lept up the 7 day Global Ads Chart to number 3. Her legend lives on… .