Subaru of America is the first marketer to sign up to work with the team of TBS and DumbDumb, which was formed in May to produce sponsored comedy videos to run online, on Web sites like tbs.com, as well as on related TBS mobile, app and social properties.
A video for Subaru, “Call It a Wash,” features two familiar television faces, Christopher Masterson of “Malcolm in the Middle” and Jonathan Banks of “Breaking Bad” and “Wiseguy.”
Another star of the video is the 2013 Subaru XV Crosstrek, which is central to the plot. That is because the video is an example of what is known as branded entertainment, in which products and brands become intrinsic aspects of the plots of videos, television shows and movies.
Mr. Masterson plays the owner of the 2013 Subaru and the future son-in-law of the character played by Mr. Banks. Brandon Johnson plays a worker at a car wash, which is the setting for an aggressive round of one-upmanship between the relatives-to-be.