Made from Cool – PREMIUM by JACK & JONE.

More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool.
It’s a giant campaign.
The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot. The styling and art direction is flawless.

Cattura

The extraordinary tailor makes use of his sartorial superpowers to create exclusive styles in the coolest possible way, the MADE FROM COOL way.

Making the cut

On the button

Wool from cool

Knit with wit

Sewing it up

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