Pharrell has topped off a huge year with the music world’s first 24-hour pop video for his new single, Happy.
It’s been quite a year for sunny-voiced American producer and singer/rapper and entrepreneur Pharrell Williams.
In June Williams, 40, joined an exclusive club of artists to hold the No.1 and No.2 positions on the US Billboard single charts simultaneously; he co-starred in Robin Thicke’s controversial but popular song Blurred Lines and Daft Punk’s worldwide smash Get Lucky. This week GQ magazine named him its “hitmaker of the year”.
Now Pharrell has topped it all off with the music world’s first 24-hour pop music video, for his new single, Happy.
The video is really 360 separate clips of smiling men, women and children freestyle-grooving to the song as they walk towards the camera in ordinary city locations including footpaths, parks, hotels, laneways and building foyers.
Most of the performers are unknowns, although there are stars: Magic Johnson, Steve Carrell, Jamie Foxx and Jimmy Kimmel, among others. An impressively limber and co-ordinated Pharrell himself joins the fun in one version.