Artistis, geeks, world-changers and all types of innovators prove the value of creativity at a crucial time in business.
He is an American statistician and writer who analyzes in-game baseball activity (see Sabermetrics) and elections (see Psephology). He is currently the editor-in-chief of ESPN’s FiveThirtyEight blog and a Special Correspondent for ABC News. Silver first gained public recognition for developing PECOTA, a system for forecasting the performance and career development of Major League Baseball players, which he sold to and then managed for Baseball Prospectus from 2003 to 2009.
Bryan Lee Cranston is an American actor, screenwriter, director, and producer. He is best known for portraying Hal in the Fox comedy series Malcolm in the Middle (2000–2006) and Walter White in the AMC crime drama series Breaking Bad (2008–2013).
For Breaking Bad, Cranston won the Emmy Award for Outstanding Lead Actor in a Drama Series three consecutive times, making him the first person to do so since Bill Cosby in the 1960s, as well as the award for Outstanding Drama Series, after he became one of the show’s producers in 2011.
He was also nominated three times for Outstanding Supporting Actor in a Comedy Series for his role in Malcolm in the Middle.
His role in Breaking Bad also earned him three Golden Globe nominations, six Screen Actors Guild Awards nominations with one win, and five Saturn Award nominations with two wins.
Fred Graver is an American television comedy writer, producer, and network executive.
In 2012, Graver joined Twitter as Creative Director of Media Partnerships.
Girls Who Code, founded by Reshma Saujani, is an eight-week summer program for teenage girls to learn coding, robotics, website development, and app making. “Teach one girl how to code, she’ll teach four,” says Saujani, former deputy public advocate of New York City. “The replication effect is so powerful.” With just 24% of tech jobs held by women, she’ll need that multiplier to achieve her goal of teaching 1 million girls to code by 2020.
Roman Mars is the host and creator of 99% Invisible, a short radio show about design and architecture. With over 12 million downloads, the 99% Invisible podcast is one of the most popular podcasts in the world. Fast Company named him one of 100 Most Creative People in 2013. The 2012 season three fund raising campaign for 99% Invisible broke all previous records for a journalism project on Kickstarter. He is also the host and program director of PRX Remix, a 24-hour, innovative public radio story stream broadcast on XM 123 and public radio stations across the country.
“99% Invisible…is completely wonderful and entertaining and beautifully produced…” — Ira Glass, This American Life
TV’S HEAD OF THE CLASS
A year ago, she started Peek, a company that curates and sells travel activities online. She’s stood out from the travel-experience crowd–expanding to more than 10 cities and reportedly doubling in size each month.
Spend money (and social capital)
Peek hires professional photographers and copywriters to create each listing. “You can’t get a sense of an experience from a tiny thumbnail,” she says. To promote the service, she recruits celebrities like Wolfgang Puck and Piers Morgan to post photo essays of their perfect days in destinations that Peek serves.
Offer a mix of experiences
“There were a lot of companies going after one small niche,” says Bashir. (To wit: “A walking tour of historic and surreal strip clubs,” currently for sale on gidsy.com for $39.) “There wasn’t really one comprehensive place that offered the full spectrum of activities.” On Peek, tourists can book an offbeat walking tour and a ticket to the zoo at the same time.
Give partners what they need
To lure name-brand partners, Bashir crafted a pitch similar to that of Open-Table, focusing on the company’s sophisticated booking engine. The approach is working: Peek now offers tickets to Disneyland, the Empire State Building, and the Tribeca Film Festival.