To encourage people to donate blood, ad agency Publicis Sao Paulo and Fundação Pró-Sangue have collaborated to create a special poster.
Called the ‘Blood Charger Poster’, it serves two purposes—one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood.
Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.
On the poster is the tagline, which reads, “If you need, we’re here for you. Why not return the favor? We need blood.”