Reebok – Be More Human.

Reebook and Venables Bell & Partners really work up a sweat for “Be More Human,” an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good. The campaign kicked off Sunday, Feb. 1 with a 60-second spot called “Freak Show” that will air during NBC’s Super Bowl pre-game show. The ad portrays people training at CrossFit, running the Spartan Race, and pushing themselves in their workouts. It then shows how that training helps them be strong in their daily lives, whether as parents or as firefighters.

The global push includes a microsite called the “Be More Human Experience,” which features interactive tools like a test to gauge “human-ness” based on your priorities in life, and a 3D visualizer that shows how physical activities like sitting or jogging affect the brain.

"Humanity Test"

“Humanity Test”

It also includes a social push called #breakyourselfie, which encourages people to share photos of their exhausted, post-workout selves.

http://fitness.reebok.it/be-more-human/#/home

#breakyourselfie

#breakyourselfie

Titscoin – Pornhub.

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Introducing Titcoins, the world’s most beloved and safest currency. A whole new market, perfect for offline and online businesses such as nightclubs, college bars, jukeboxes, vending machines, online stores… it may have no limits.
The campaign will include a pilot program in Las Vegas, New Orlean’s Mardi Gras, spring break parties and music festivals.
Because banks can take our money, our businesses or even our homes. But they will never take our love for titties.

This is was the description writtern by PornHub to launch the new application Titcoins.
A super fake to increase brand awareness and make people talk about the web site.

We think that this is a new type of advertsing: from storytelling to storydoing.
A fake app to tell a story and to make people live a fake “doing” experience.

Immortal Fans – Sport Club Recife

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“Immortal Fans”, an organ donor advertising campaign associated with Brazilian soccer club Sport Club Recife, has been awarded the Promo & Activation Grand Prix at Cannes International Festival of Creativity 2013. The “Immortal Fans” donor card was developed to help club fans associate organ donation with after-death support for their football team. Cards, available for download through an app, or received by mail, showed family members that in the event of death organ donation would be preferred. The campaign included television commercials featuring real patients on transplant lists who promised to keep donors’ passion for Sport Club Recife alive.

Scratch Poster – Urban ears.

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An interactive analogue sound poster launched for Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernail.


SOS Condom – Durex.

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It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.

The campaign, or maybe I should say the branded service, has launched last month in Dubai and it has proved quite successful, to the point that Durex has now launched a Facebook competition to decide in which other city they will activate the service next. To cast your vote, check out the Facebook page here, and make sure to watch the video that promotes the project. It’s quite amusing and nicely filmed.


“Project Re: Brief” Coca Cola.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Project Re:Brief re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

See how Coca-Cola’s “Hilltop” was re-imagined. Now you can send a Coke to a stranger across the world from your phone.


Kraft Mac and Cheese is art, not cheese.

Serenade – Heineken.

Crash Corsage.

The Sex Profile.

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