Extend the sunshine – Corona.

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The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.

Check out the video to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. It’s a great realization of the brand’s tagline, “Find your beach,” and surely has extra resonance in Canada, where summers are short enough.

Notes:

Actually, Corona made up an old Bavaria’s idea, watch the video:

 

 

Napa Earthquake made up a natural skateboard park.

 

 

 

 

 

 

 

 

 

 

After Sunday morning’s formidable Napa earthquake, some Northern California skateboarders made the best of a bad situation.

The ‘quake in Napa County registered a 6.0 on the Richter scale, and caused extensive damage to personal and public property while sending more than 100 people to the hospital — serious stuff.

But it also created sweet skate ramps for some enterprising Napa youths. Check out the photos below.

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Napa Eartquake 

 

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IMAGE: Josh Edelson/AFP/Getty Images

How far would you queue for Fantastic Delites Curls? – Fantastic Delites.

2 years ago Delites made us laughing thank to their super unconventional campaign (take a look here)

Now, Australian brand Fantastic Delites is back to test the patience of people to see how far they would go to get a free snack.

In its new campaign, customers were made to queue up at the start of an empty mazy line despite not having anyone ahead of them. After being let through, they were given a free bag of Fantastic Delites Curls.


This act was repeated at several locations, including an ice-skating rink and a park, where customers were required to cross a dirty pond to get their free snack.

You can also get a free pack playing at:
https://apps.facebook.com/dailycurls/

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Oreo Trending Vending Lounge – Oreo.

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At this year’s SXSW (South by Southwest) festival; an annual music, film and interactive conference held in Austin, Texas, Oreo unveiled its ‘Oreo Trending Vending Lounge’, where attendees can go to get “deliciously hyper-personalized and customized snacks based on real-time data collection”.
In a tie-up with Twitter, two custom-made vending machines, created by technology design firm and innovation lab MAYA Design, allow people to choose from twelve colors and flavors that are trending at the moment.
The custom-made cookies are then created with a special 3D printer and delivered in less than 2 minutes.

Check out the video below:

The RGB billboard – Ikea.

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When you have little space you need to come up with clever solutions.
That is not only true for interior decoration, but for advertising space too.

But how can you turn little space into more?
Like this, for example:
3 lines.
3 colours.
3 bulbs.
This is how you turn 9 m² into 27 m².
And 1 billboard into more than just 1 billboard.

This is how it works:
If the billboard is illuminated by green lamps, only the line printed in magenta is readable.
Blue-purple light makes yellow visible.
Red light brings blue to the surface.


Credits:
Agency: thjnk hamburg (http://www.thjnk.de)
Production: I MADE THIS (http://www.imadethis.de)

Hair-Raising Subway Ad Blows – Apotek.

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A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium.

Apotek, a haircare brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.

via mashable
http://mashable.com/

Smart solution

It’s just next door – SNCF.

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Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’.
They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, showcasing specific cultural attractions! I’m jealous that TBWA Paris got this kind of idea up before my team could…!


Squat to ride – Sochi, Moscow Metro.

As part of the zealous promotion for Russia’s upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep-fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free.


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How long could you keep up with a professional marathon runner? – Asics.

Asics provided the opportunity to know the exact amount of time in a fun stunt set up by fitness brand Asics ahead of Sunday’s ING New York City Marathon.

The stunt was the brainchild of ad agency Vitro, who set up a custom treadmill in the middle of the Big Apple and challenged people to see how long they can keep up with U.S. runner Ryan Hall’s marathon pace of 4:46 minutes per mile.

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Runners were even supplied with a safety harness to make sure “their pride” was left intact.

The result? Well, predictably, not that good. “So far, the record is just over eight minutes,” a Vitro spokesperson revealed. That means the best the average person could do is manage two miles at the pace Hall manages for more than 26.


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