The other side – Honda.

Honda presents The Other Side

Honda presents The Other Side

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.


Experience: Dream Incubator – Barbie’s Linkedin profile.

Barbie joins Linkedin

Barbie joins Linkedin

Entrepreneur Barbie has taken her professional networking online. After 55 years and more than 150 careers under her sensible and fashionable belt, Barbie is ready to compete in the business world with a new LinkedIn page.

According to Barbie’s LinkedIn, her latest venture is “‘Dream Incubator,’ where [Barbie acts] as a consultant, helping girls around the world play out their imagination.” The company tagline is “If you Can Dream It, You Can Be it!”

LinkedIn users can follow Entrepreneur Barbie for business inspiration. She also shares news about her company, social media updates and her (very lengthy) resume.
After all, it’s a little difficult to edit your resume down to just one page after holding more 150 jobs!

via Mashable

Murat interactive comic – Motiv.


Czech Republic-based independent collective Motiv has produced a short interactive comic.

Titled ‘Murat’, the interactive comic offers both audio and visual effects for readers. They are also able to click on a particular scene in the comic to watch the characters come to life through animation.

The team behind Motiv has gone beyond conventional comic reading methods to provide the reader with a more hands-on experience. A page of the comic was even presented as a jigsaw puzzle, letting readers ‘piece’ the story on their own.

Take a… “read”:

Trailer [SPOILER]

Motiv is an independent collective from the Czech Republic, Murat is its first interactive comics.
Contact them for more information or to join the collective:


Remixing Famous Architecture in Animated GIFs – Axel de Stampa and Sylvain Macaux.

Taking architecture into the 4th dimension, Axel de Stampa has created animated GIFs featuring some of the world’s most famous contemporary buildings. It’s a playful and mind bending experiment in architectural remixing.

Take a look at the project:

Mirador Building by MVRDV and Blanca Lleo

Mirador Building by MVRDV and Blanca Lleo

New Museum by Sanaa

New Museum by Sanaa

Theatre Agora by UNStudio

Theatre Agora by UNStudio

Emerson College Los Angeles by Morphosis

Emerson College Los Angeles by Morphosis

America’s Cup Building by David Chipperfield

America’s Cup Building by David Chipperfield

Absolute Towers by MAD

Absolute Towers by MAD

The SUB Living room – Heineken.


During the Milan Design Week 2014 Heineken invited people to play The SUB, its latest draught machine. To show how a design living room can become more playful, visitors were able to turn it into a huge pinball.


Night Walk In Marseille with Google via 72 and Sunny.


Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas.

Your walk is enriched with photos, images, videos, sounds and interesting facts, allowing you to dive into this neighbourhood and learn more about its diverse culture and history.
Enjoy your night walk!


Oreo Trending Vending Lounge – Oreo.


At this year’s SXSW (South by Southwest) festival; an annual music, film and interactive conference held in Austin, Texas, Oreo unveiled its ‘Oreo Trending Vending Lounge’, where attendees can go to get “deliciously hyper-personalized and customized snacks based on real-time data collection”.
In a tie-up with Twitter, two custom-made vending machines, created by technology design firm and innovation lab MAYA Design, allow people to choose from twelve colors and flavors that are trending at the moment.
The custom-made cookies are then created with a special 3D printer and delivered in less than 2 minutes.

Check out the video below:

Interactive concept table – Pizza Hut.


Pizza Hut has teamed up with Chaotic Moon Studios to create an interactive touchscreen table that lets customers visualize and customize their own pies.
Diners can select a pizza size and choose their sauce, cheese and toppings, as well as any side orders. After ordering, they can even play built-in games on the table while waiting.
According to the pizza chain, the touchscreen table could be “the future of the Pizza Hut dine-in ordering experience.”

Watch a promotional video below to find out how the table works.

The RGB billboard – Ikea.

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When you have little space you need to come up with clever solutions.
That is not only true for interior decoration, but for advertising space too.

But how can you turn little space into more?
Like this, for example:
3 lines.
3 colours.
3 bulbs.
This is how you turn 9 m² into 27 m².
And 1 billboard into more than just 1 billboard.

This is how it works:
If the billboard is illuminated by green lamps, only the line printed in magenta is readable.
Blue-purple light makes yellow visible.
Red light brings blue to the surface.

Agency: thjnk hamburg (
Production: I MADE THIS (

Hair-Raising Subway Ad Blows – Apotek.

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A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium.

Apotek, a haircare brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.

via mashable

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