Extend the sunshine – Corona.

corona

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.

Check out the video to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. It’s a great realization of the brand’s tagline, “Find your beach,” and surely has extra resonance in Canada, where summers are short enough.

Notes:

Actually, Corona made up an old Bavaria’s idea, watch the video:

 

 

#carsthatfeel – Soap Creative for Toyota.

Vivid cars that feel

Vivid cars that feel

Vivid Sydney is a unique annual event of light, music and ideas. Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

The installation transforms three Toyota Prius cars into sentient beings which respond emotionally to human interaction. Developed as an internal innovation R&D project at Soap, each car has its own personality and connects with people through internal projection mapping, lighting, sound and animation.

The friendly Twist – Coca Cola.

A Coca-Cola Bottle That Requires Two People To Open

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To help college freshmen break the ice on the first day of school, Coca-Cola created a collection of bottles that can only be opened by two people.
As part of its ‘Friendly Twist’ campaign, the soft drink giant filled a fridge in a college campus with these bottles. If a student tried opening the bottle alone, he or she would find it to be impossible.
Students would have to approach each other and work together to unlock the specially designed interlocking bottle caps.
Through this simple action, it encourages interaction among students, helping them break the ice on what would normally be a nervous first day of school.

Watch the video below:

The SUB Living room – Heineken.

heineken-flipper-3

During the Milan Design Week 2014 Heineken invited people to play The SUB, its latest draught machine. To show how a design living room can become more playful, visitors were able to turn it into a huge pinball.

heineken-flipper-4


Sochi Winter Olympics Games advertising -Thank You Mom – P&G.

Keep your kleenex at hand and get ready to cry as little kid

Cattura

Olympic athletes not only represent their countries — they also represent their families.
Last year, consumer goods giant P&G saw the potential in this idea, and created the “Thank You, Mom” campaign for the 2012 London Olympics. The commercial “Best Job” offered a poignant look at how the mothers of Olympic athletes assisted their children every step of the way from childhood to greatness. It became a hit among consumers and critics alike.


The ad agency Wieden + Kennedy produced the commercial, and has released a sequel for February’s Sochi Winter Olympics.
Incredible balance is a common trait among every winter Olympian, whether their sport is skiing, snowboarding, skating, or hockey. “Pick Them Back Up” shows how the moms of athletes like gold medalists Lindsey Vonn and Evan Lysacek were always there to do just that:


As part of the campaign, P&G is sending $1,000 Visa gift cards to each of the 357 Olympic athletes’ moms, intended to help them travel to Sochi.

What you get when you buy retail marijuana legally in Colorado.

Since the enactment of Colorado Amendment 64, adults aged 21 or older can grow up to three immature and three mature cannabis plants privately in a locked space, legally possess all cannabis from the plants they grow (as long as it stays where it was grown),[1] legally possess up to one ounce of cannabis while traveling, and give as a gift up to one ounce to other citizens 21 years of age or older.
Consumption is permitted in a manner similar to alcohol, with equivalent offenses proscribed for driving.Public consumption remains illegal.
Amendment 64 also provides for licensing of cultivation facilities, product manufacturing facilities, testing facilities, and retail stores.[8]
Governor Hickenlooper signed several bills into law on May 28, 2013 implementing the recommendations of the Task Force on the Implementation of Amendment 64. On September 9, 2013, the Colorado Department of Revenue adopted final regulations for recreational marijuana establishments, implementing the Colorado Retail Marijuana Code (HB 13-1317). On September 16, 2013, the Denver City Council adopted an ordinance for retail marijuana establishments.
The first stores officially opened on January 1, 2014.The state prepared for an influx of tourists with extra police officers posted in Denver. Safety fears led to officials seeking to limit use of the drug in popular ski resorts.

This is what you get at the official store:

Harbin Ice Festival.

Although temperatures reach -30 °C, many people flock to China each Winter to explore the magical Harbin Ice Festival. Some of the finest ice and snow sculptors in the world come to showcase their talents, creating massive snow creations that tower over the Winter Wonderland. The official annual start date of the Harbin Ice and Snow Sculpture Festival is January 5th and goes through the end of February, but sculptures of this magnitude take quite a bit of time to prepare, so we can get a little sneak peak of what to expect. 80% of the sculptures are done, and those visiting now get to see them in the making.

http://www.icefestivalharbin.com/

WestJet Christmas Miracle: real-time giving.

If only for a second – Mimi Foundation.

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20 cancer patients participated in a unique makeover experience.
They were invited to a studio. Their hair and makeup were completely redone.

During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.

This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.


Absolut Unique Access – Absolut.

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