An interactive analogue sound poster launched for Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernail.
It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.
The campaign, or maybe I should say the branded service, has launched last month in Dubai and it has proved quite successful, to the point that Durex has now launched a Facebook competition to decide in which other city they will activate the service next. To cast your vote, check out the Facebook page here, and make sure to watch the video that promotes the project. It’s quite amusing and nicely filmed.
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Project Re:Brief re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.
See how Coca-Cola’s “Hilltop” was re-imagined. Now you can send a Coke to a stranger across the world from your phone.
Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .
CP+B Gothenburg created a mobile app that proves that “anyone can dance”. Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game resulting in a personalised clip that was ready to share.
Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.
Kondis contains 30 classical Swedish recipes, everything from small biscuits to large cakes. You select what you’d love to eat, if you prefer to walk, run or bike, and the application starts counting how much you need to burn to enjoy that cake.