Assembly Fail – Ikea

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If you’ve ever owned a piece of IKEA furniture, you’ll know that they can be surprisingly tricky to assemble even with the instructions provided.
To illustrate this fact, the Swedish furniture brand has unveiled billboards that playfully poke fun at its self-assembly products.
Dubbed ‘Assembly Fail’, the billboards feature jumbled posters advertising its assembly service with the tagline “Our assembly service is happy to help.”

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Agency: thjnk

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