Assembly Fail – Ikea


If you’ve ever owned a piece of IKEA furniture, you’ll know that they can be surprisingly tricky to assemble even with the instructions provided.
To illustrate this fact, the Swedish furniture brand has unveiled billboards that playfully poke fun at its self-assembly products.
Dubbed ‘Assembly Fail’, the billboards feature jumbled posters advertising its assembly service with the tagline “Our assembly service is happy to help.”



Agency: thjnk


Ice guerrilla – Copenhagen Skatepark.

We placed posters at skateparks in Copenhagen. The message was printed upside down and mirrored, so it was onlye readable in the reflections in the puddles of the ground.
By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark ad the obious choice for skating during the wet season.



Clever Peel-Off Tattoos On Posters Show That Removing Them Is Easy – MacLaren McCann.

The Canadian agency MacLaren McCann has come up with a brilliant way to advertise for a tattoo removal service.

As many people think that tattoo removal will be difficult, the agency decided to address this perception by placing posters of “tattooed” people on walls.

These “tattoos” were actually vouchers in disguise—passers-by could peel them off and they would get 50% off tattoo removal.

Watch this ingenious idea in action below:

Functional billboards – IBM.

Creative and innovative billboards designed by Ogilvy & Mather for IBM also function as benches, ramps for people with luggage, and rain shelters.
Functional outdoor advertising promotes the IBM brand and adds useful street furniture to different cities all over the world.
Clever advertising with a purpose: Smart Ideas for Smarter Cities.




Billboard Video Mapping – Heineken.

Real time service.

On Hold Jam Session – Billboard.

Billboard Magazine features the best of pop music and entertainment. We couldn’t forget this during one of the most boring music moments ever: waiting on hold listening to horrible soundtracks. That’s why Billboard decided to create a solution so that their clients and subscribers wouldn’t have to endure it any longer: Billboard On Hold Jam Session.

Key to Viano – Mercedes.

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Together with technical- and software engineers, LLR developed a system which recognizes the remote car key signals via a radio receiver, informs the control unit of the digital LCD projectors and starts a new film clip each time a signal is received. To set the stage for this interactive event, centring around the 12 digital advertising displays opposite the platform, the underground station had to undergo a near complete redesign, accomplished in collaboration with WallDecaux Berlin.

Every time a remote car key — no matter for which brand of car — was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. But they all had one thing in common: They strikingly demonstrated the impressive capacity of the Viano’s passenger compartment.

A passerby could, with a bit of luck, capture the film clip showing a Viano with chauffeur waiting for him. In this case, the Mercedes-Benz promotion team present on location invited the lucky winner to one of the Viano shuttles already waiting. The winner’s journey then continued as an exclusive VIP ride to his or her Berlin destination.

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