#nofilterjustrayban – Ray Ban.

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VIEW THE WORLD THROUGH REAL RAY-BAN FILTERS!
GUARDA IL MONDO ATTRAVERSO I “VERI” FLITRI DI RAY BAN!

Trams in Ghent, Antwerp and Brussels are letting you use filters to view the world — and not via a fancy app. Ray-Ban promoted its polarized color lenses via an installation by DDB Brussels that pasted filters onto the windows of those trams, so you could look out onto the world in a special way. using #nofilterjustrayban, travelers are encouraged to share their experiences.

I tram di Ghent, Antwerp e Brussel permettono di guardare il mondo attraverso i filtri.. ma non grazie ad una app.
Ray Ban sta promuovendo i colori delle sue lenti polarizzate attraverso un’installazione pensata da DDB Brussels che “colora” i vetri dei tram permettendo di guardare al mondo con colori diversi.
Utilizzando l’hashtag #nofilterjustrayban i viaggiatori possono inoltre condivedere la propria esperienza.


Official site
http://www.nofilterjustrayban.com/en

Metro Station take-over – Sony Playstation.

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan ‘The World is in Play’. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels’ biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.


Carlsberg stunts with bikers in cinema – Carlsberg.

Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?


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