Sharing Can – Coca Cola.

coke-sharing-can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons.
Twist, turn and share—”yes”, the Coca-Cola can itself.


Annunci

Ice Breaker – Coca Cola.

Happiness Islands – Coca Cola.

Looking to waste a little time on the Internet today? (Of course you are.) Take a trip over to Coca-Cola’s Happiness Islands, a friendly little “sitelets archipelago” in the vast Internet ocean. Each island leads to its own breezy diversion—like FallingDominoes.com, BlowingBubblesInTheSky.com and ABeachBonfire.com. The unassuming sitelets, created by Wieden + Kennedy in Amsterdam, add a little happiness to your day, in support of the marketer’s broader brand promise.

http://www.happinessislands.com/

Unlock the 007 in you. You have 70 seconds! – Coke Zero.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.


“Project Re: Brief” Coca Cola.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? Project Re:Brief re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

See how Coca-Cola’s “Hilltop” was re-imagined. Now you can send a Coke to a stranger across the world from your phone.


Merry Christmas, Mr. Taxi Driver – Coca Cola.

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver.
The supers are in Spanish but you get the gist of it: Santa had the cabbies drive to their own homes. Afterwards he took their shift and worked for the drivers while they shared the evening with their families.


Fan Alentometro – Coca-Cola.

Ogilvy Buenos Aires presents the Alentometro (Encourage-meter): a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team…
if they make enough noise to keep the image on the screen. Very simple, very smart!


Refrigerator Bus Station – Coca Cola.

Coca Cola Music Machine Viral (?).

Coca Cola straw.

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