The other side – Honda.

Honda presents The Other Side

Honda presents The Other Side

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.


Just a Reflecktor – Arcade Fire.


Arcade Fire’s ”Wilderness Downtown” was a massive hit in the music as well as interactive world. “Just a Reflektor” is a worthy follow up: using the latest Google Chrome technology it lets you interact with the music video via your mobile phone.

First you have to simultaneously connect to the site “Just a Reflektor” via desktop and follow the instructions on how to connect your phone.
Then you can cast a virtual projection on your computer screen by holding your mobile device in front of the computer’s webcam.
Viewers can control all the visual effects in the video by physically moving their smartphone or tablet around them.

See the Behind the Scene video:

And if you don’t remember Arcade Fire’s “Wilderness Downtown”, this is the website.

Wimbledon Wiggle – Evian.


Evian — no slouch at driving buzz during the Wimbledon tournament — has come up with another novel approach this year.
Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the “Wimbledon Wiggle” — the “cheeky shake” that players make before receiving a serve — for a chance to win a grand prize of two primo tickets to the tournament on Saturday, June 29.
This isn’t a sweeps — the prize is to be awarded by a judging panel based on which video, in the judges’ estimation, best expresses Evian’s “Live young” brand marketing theme through a Wimbledon wiggle, according to the official rules.
Entrants can post their wiggle videos on, which links to a dedicated area of Evian’s U.K. Facebook page.
To inspire them, the site features a You-Tube hosted wiggle “demonstration” video created by Evian (from parent Danone Waters UK & Ireland Limited) with global social media agency We Are Social.
The video features people of all stripes wiggling to an original soundtrack composed by electro-hip hop artist Tigermonkey (the soundtrack can also be downloaded free from the site).

The site also features a gallery of videos entered by Wimbledon fans.
In addition, the best wiggler videos will be featured on digital outdoor creative at London locations where Evian has partnered with Land Securities’ annual Great British Summer campaign to broadcast free, live coverage of the action on Centre Court.

Ice Breaker – Coca Cola.

SOS Condom – Durex.


It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.

The campaign, or maybe I should say the branded service, has launched last month in Dubai and it has proved quite successful, to the point that Durex has now launched a Facebook competition to decide in which other city they will activate the service next. To cast your vote, check out the Facebook page here, and make sure to watch the video that promotes the project. It’s quite amusing and nicely filmed.

‘Guitar Pee’ Urinal Turns Every Guy Into A Musical Whiz.

Take this Lollipop! – Handle with care!!

Great streets game.

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