Salina turda salt mines turned subterranean history museum.

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What was once an enormous salt mine in turda, romania, has now been carefully renovated by the regional cluj county council into the world’s largest salt mining history museum. the salina turda salt mines were excavated in the 17th century, proving a crucial source for salt that brought the romans much wealth. today, the durgau lakes at the mine’s surface – responsible for much of the salt deposits in the area – are popular tourist attractions that guarantee a steady flow of visitors all year around. a trip down the vertical shafts that once transported thousands of tons of salt will slowly reveal the immense scale of the excavated earth, made blatantly clear upon reaching the very bottom of the mine which is covered in a sand-like layer of salt. almost borrowing a certain aesthetic from the deep sea, the bottom of the mine features almost alien structures made of timber members and illuminated with suspended tube lights. the interior maintains a steady 11-12 degrees celsius and 80 percent humidity, completely devoid of any allergens and an almost absence of any bacteria, making the unique micro-climate a destination for those suffering from allergic respiratory diseases.

The ground floor contains a series of recreational attractions made from restored equipment or with the same design expression. an amphitheater, sports arena, ferris wheel, mini golf course, and bowling lanes, amongst others, allow visitors to experience different aspects of the mine. boats may also be rented to tour the underground lake at the lowest point of the cavernous void. the museum actually includes three mines: the terezia mine reaches the deepest at 120 meters followed by the anton mine at 108 meters and the rudolf mine at 42 meters, supported by various rooms and smaller chambers used during its operational days. from each of these pits it is possible to see the hundreds of fluid layers of rock that have formed over incredibly long time spans, exposing their often times intricate formations and patterns. each of the structures are retrofitted into their various sites, responding to the subterranean topography carved out by hundreds of years of painstaking labor. circulation is dictated by naturally habitable paths that have preserved over the years. each small construct contains typically three elements: wood, metal, and artificial light. these materials create light skeletons that invoke the expression of the machinery once used and become points of interest without being visually impairing.

Annunci

Insomny Coffee – Canal Plus.

Cattura

Do you prefer to spend your night sleeping or watching Series TV?
If you are a TV Series addicted this is the solution.
French Subscription VOD service CANALPLAY and Buzzman agency create a coffee to help you to watch movies and series all night long.


New Street Art Comes to Life in the 5th District of Paris – Levalet

Charles Leval, also known as Levalet, decorates his city with imaginative wheatpaste images that seem to come alive.
He often displays the pasteup characters interacting with 3d materials, like windowsills, electrical cords, and support beams that are already there, as well as throwing his own props into the mix.

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Check out more work by Levalet on his website
http://levalet.overblog.com/

and become a fan on Facebook
https://www.facebook.com/levaletdessinderue?fref=ts

#Giant Balls – Lotto.

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To celebrate the launch of New Lotto, National Lottery sent six giant Lotto balls floating down the River Thames.
Equivalent to the height of two double decker buses, the 26 foot high giant balls started their voyage from London’s Docklands, passing under London’s iconic Tower Bridge and up to Westminster.

Starting from 5 October, New Lotto, priced at £2 will offer more ways to win more money. In addition to the usual jackpot draw with bigger prizes, there will be a brand new raffle guaranteeing 20 players a prize of £20,000 EACH draw!


Tour 13 – Paris.

Angry Birds Outdoors – Público Newspaper.

PÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So TBWA use Lisbon’s plenty of damaged buildings and walls as media, replicating the “destroy-it-all” philosophy of the Angry Birds game.

Human butcher shops opens in London – Resident Evil.

The public’s fascination with the walking dead, zombies, and purveyors of eating human flesh never seems to be fully satisfied. This past weekend in London saw a human butcher shop open to promote the latest Resident Evil installment, resident Evil 6. The pop-up butcher shop was located at London’s Smithfields Meat Market. Fans of the movie, and unsuspecting passersby, were treated to the delectably gory world of the fictional butcher in the game, Wesker & Son, who has a ravenous appetite for human flesh.
People happening upon the butcher shop will be invited to come in and sample or purchase a dizzying array of edible human limbs including hands, feet and a human head. Some of these treats have mouth watering names like ‘Peppered Human & Lemon Sausages’ and ‘J’avo Caught Human Thigh Streaks.’ All proceeds from the sale of these delicious meats is being donated to the Limbless Association, which provides information and support to the limb-loss community.
Fans can even go a step further and attend two days of lectures at St. Bartholomew’s Hospital Pathology Museum, where they can explore some of the themes from the game and how they link up to real life. Dr. Morgaine Gaye, a food futurologist, will discuss future trends in human food consumption and explore cannabalism through history. Prof. John Oxford, one of the world’s leading virologists, will discuss viruses and examine whether or not the game’s infamous C-Virus could ever truly become a reality — let’s hope not.

Alive Movie Posters – Hush.

On the day of the premiere of Hush, a Finnish thriller about deadly love, the film’s poster came alive. The film poster had been widely distributed around Finland’s largest cities in the week before the premiere, and on 13.7.2012. the films stars stepped from the poster among the crowds of Helsinki. And they were holding a bloody hammer just like in the poster. During their walk they did street interviews with people they passed by asking just one question: What would you be prepared to do for love? The interviews were published in the webpages of Finland’s largest daily tabloid.

Affiche – Shout.

The small city of Cremona, in northern Italy, was recently taken over by a large collection of very designerly poster art. Like wheat-pasted advertisements, the posters appeared on billboards large and small, seemingly with nothing better to sell than a good impression, art inspiration and a little mystery.

The works were part of Affiche (“poster” in Italian), a series of designs by well known illustrator/designer Alessandro Gottardo, aka Shout. The outdoor exhibition ran from the 14th of July to the 29th, giving the city entertaining works to observe from the city center, to the parks and nearby countryside. The posters, each with a surreal and mysterious sensibility, remixed everyday scenes and objects in clever ways – rooster’s combs became hands, clouds became sinking battleships, the sun became a ballerinas tutu.

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Showcasing the future – Audi.

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, Audi set out to show off their future brand ambitions through a high profile experiential marketing installation. Filling three giant spheres with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Amongst other technological delights within the spheres, visitors were met with another smaller sphere, this one an interactive spherical screen from Pufferfish. Designers deployed the digital palantir as a control screen to cue and control video content mapped to the inside surface of the main spherical structure.

Users negotiated a universe of constellations, each triggering a different showreel on the curved wall in front of them. As a 3D object, the PufferSphere represents a unique balance between a screen medium and sculpture, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them.

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