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It’s just next door – SNCF.

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Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’.
They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, showcasing specific cultural attractions! I’m jealous that TBWA Paris got this kind of idea up before my team could…!


The Seat – Heineken.

Angry Birds Outdoors – Público Newspaper.

PÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So TBWA use Lisbon’s plenty of damaged buildings and walls as media, replicating the “destroy-it-all” philosophy of the Angry Birds game.

Eat Hot – Domino’s Pizza.

Pop up Balcony – Immobilien Scout Real Estate Online Portal.

Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on lmmobilienscout24.de

Doom Fogger – Roachville.

TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

‘Guitar Pee’ Urinal Turns Every Guy Into A Musical Whiz.

A DRAMATIC SURPRISE ON A QUIET SQUARE – TNT Benelux.

To launch the high quality TV channel TNT in Belgium a big red push button was placed on an average Flemish square of an average Flemish town.
A sign with the text “Push to add drama” invited people to use the button.
And then…


People are Fragile – Quick Bite.

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