Reebok – Be More Human.

Reebook and Venables Bell & Partners really work up a sweat for “Be More Human,” an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good. The campaign kicked off Sunday, Feb. 1 with a 60-second spot called “Freak Show” that will air during NBC’s Super Bowl pre-game show. The ad portrays people training at CrossFit, running the Spartan Race, and pushing themselves in their workouts. It then shows how that training helps them be strong in their daily lives, whether as parents or as firefighters.

The global push includes a microsite called the “Be More Human Experience,” which features interactive tools like a test to gauge “human-ness” based on your priorities in life, and a 3D visualizer that shows how physical activities like sitting or jogging affect the brain.

"Humanity Test"

“Humanity Test”

It also includes a social push called #breakyourselfie, which encourages people to share photos of their exhausted, post-workout selves.

http://fitness.reebok.it/be-more-human/#/home

#breakyourselfie

#breakyourselfie

Annunci

The Cautionary Tale of Ebenezer Snoop – adidas Originals.

adidas retells the classic story of Ebenezer Scrooge, only this time, it’s hip-hop legend Snoop Dogg (or is it still ‘Lion’) feeling down on the dumps about his Holiday party. But, With the help of the ghosts of Stan Smith (past), David Beckham (present), and Derrick Rose (future), Snoop is able to turn his frown upside-down and throw a legendary party.

Check out the hilarious animated video done Robert Smigel-style and check out The Cautionary Tale of Ebenezer Snoop on Facebook and help Ebenezer Snoop get out of the bahhumbizzles!


Facebook App:
https://apps.facebook.com/adidasebenezeryou/

Marilyn and N°5 – Inside CHANEL.

Even 50 years after her death, Marilyn Monroe is still the star of ads. Chanel No. 5 has released never-before-aired audio of the Hollywood bombshell during which she confirms that all she wears to bed is ‘just a few drops of Chanel No. 5’.

In 1952, the young Marilyn was quoted mentioning the luxury fragrance for the first time in a LIFE magazine article. But it wasn’t until last month that Chanel released previously misplaced audio of an interview with French magazine, Marie Claire, during which she confirms her love of the brand.

In this ad, part of the interview is played and we hear the fashion queen speaking about a previous interview where she was asked what she wears to bed. Giggling, she recalls how she replied saying that rather than a pyjama top, bottoms or a nightgown, all she wears is “Chanel No. 5…because it’s the truth!”

Also unveiled, are unpublished photos of the immortal star posing nude in her bed with a bottle of the famous fragrance on her bedside table.

Most brands have to pay obscene amounts for high profile celebrities to endorse their products, but this unintentional one rendered the perfume an instant classic.

Thankfully, much better (and less confusing) than the latest Brad Pitt Chanel No. 5 campaign, this classy, yet unpretentious ad delights fans of the Some Like It Hot star and reminds viewers of the stylish roots of the luxury brand.

The cinematic commercial, released 5 days ago, is already a hit, with over 270,000 shares and 606,000 views and it has lept up the 7 day Global Ads Chart to number 3. Her legend lives on… .


Lucky Cube with Maru – Uniqlo.

Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October.
A quirky advergame to drive traffic to the new flasgship store: choose your prize online and get it into the store.


For those not living in the bay area there are online prizes to be won: recipes, music and more else.

http://www.uniqlo.com/luckycube/

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