Sergei Polunin, “Take Me to Church” by Hozier – Directed by David LaChapelle

Polunin directed by David LaChapelle

Ukranian ballet dancer Sergei Polunin has performed his stunning visual interpretation of Hozier’s “Take Me To Church” and it’s so good, you have to see it to believe it.

Directed by David LaChapelle, the atmospheric video sees the 25-year-old pirouette and sauté to the chart-topping anti-gay oppression anthem, against a beautiful backdrop of a studio amongst the trees.

Former British Royal Ballet principal dancer Polunin performs dressed only in nude tights, as sunlight glimmers through the white room’s arched windows, creating a spiritual effect.

His passionate four-minute sequence reflects the demons of Hozier’s hit and showcases his impressive artistry and skill.

Ballet Dancer: Sergei Polunin
Direction: David LaChapelle
Soundtrack: Hozier


What would you do in this situation? – LG Ultra Light

As the clip starts off, you get to see how a TV is fitted to replace a window and prank people coming in for a job interview.

They are facing the screen, allegedly convinced that they are seeing a window. A clip of a meteor hitting Earth, with appropriate sounds in the background, is played behind the actor playing an HR rep.

They are terrified and proceed to try to run off and get away from the wall, just before the lights cut off.

I am not convinced that these are genuine reactions and not staged scenes. Nonetheless, the premise is funny, simple and imaginative and I have to give props to LG marketing experts for their ability to make ads go viral.

What’s your secret – Candy Chang.

Inspired by the likes of PostSecret, Shinto shrine prayer walls and the catholic church, “Confessions” was an event which encouraged viewers to enter private booths and write their secret on a veneer of wood. The collected words were then beautifully hung around the walls of the exhibition for all to observe and contemplate.

Confessions was an event that provided that opportunity – one were people could anonymously share their secret hopes, regrets, anxieties and fears in a public space. It was an event which helped people see they were not alone, but instead, that we are all in this together.








The Athlete Machine – Red Bull.

Alive Movie Posters – Hush.

On the day of the premiere of Hush, a Finnish thriller about deadly love, the film’s poster came alive. The film poster had been widely distributed around Finland’s largest cities in the week before the premiere, and on 13.7.2012. the films stars stepped from the poster among the crowds of Helsinki. And they were holding a bloody hammer just like in the poster. During their walk they did street interviews with people they passed by asking just one question: What would you be prepared to do for love? The interviews were published in the webpages of Finland’s largest daily tabloid.


To launch the high quality TV channel TNT in Belgium a big red push button was placed on an average Flemish square of an average Flemish town.
A sign with the text “Push to add drama” invited people to use the button.
And then…

The Sunburnt – Les Cosmétiques Sun Cream.

Invisible Mercedes – Mercedes Benz.

Brighter Mornings – Tropicana.

Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana’s Brighter Mornings campaign brightens up Trafalgar Square.

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

Take a look to the making of:

Giant Hollywood Square music video.

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