Sochi Winter Olympics Games advertising -Thank You Mom – P&G.

Keep your kleenex at hand and get ready to cry as little kid

Cattura

Olympic athletes not only represent their countries — they also represent their families.
Last year, consumer goods giant P&G saw the potential in this idea, and created the “Thank You, Mom” campaign for the 2012 London Olympics. The commercial “Best Job” offered a poignant look at how the mothers of Olympic athletes assisted their children every step of the way from childhood to greatness. It became a hit among consumers and critics alike.


The ad agency Wieden + Kennedy produced the commercial, and has released a sequel for February’s Sochi Winter Olympics.
Incredible balance is a common trait among every winter Olympian, whether their sport is skiing, snowboarding, skating, or hockey. “Pick Them Back Up” shows how the moms of athletes like gold medalists Lindsey Vonn and Evan Lysacek were always there to do just that:


As part of the campaign, P&G is sending $1,000 Visa gift cards to each of the 357 Olympic athletes’ moms, intended to help them travel to Sochi.

Annunci

Light it up – Gilette.

On Friday, July 27, just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 “Steve McQueen”, the event officially launched Gillette’s global ‘Get Started’ campaign.


International Flight Mouth – Oral-B.

This ambient execution was created by Beacon Tokyo and ran in the baggage claim area in Tokyo’s Narita airport. This dramatizes the benefits of Oral-B’s electric toothbrush and shows how dirt accumulates in your teeth following an international flight. Kinda cool and we have seen this medium used before with a roulette wheel in Las Vegas. I’m NOT sold on the use of a QR code on a moving conveyor belt.


Ariel Fashion Shoot.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.


Whitening Post It – Oral-B.

Fragrance Test – Vick.

Surrender – Braun.

Shave on the go.

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