The other side – Honda.

Honda presents The Other Side

Honda presents The Other Side

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.

https://www.youtube.com/user/HondaVideo?x=it

Annunci

Sochi Winter Olympics Games advertising -Thank You Mom – P&G.

Keep your kleenex at hand and get ready to cry as little kid

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Olympic athletes not only represent their countries — they also represent their families.
Last year, consumer goods giant P&G saw the potential in this idea, and created the “Thank You, Mom” campaign for the 2012 London Olympics. The commercial “Best Job” offered a poignant look at how the mothers of Olympic athletes assisted their children every step of the way from childhood to greatness. It became a hit among consumers and critics alike.


The ad agency Wieden + Kennedy produced the commercial, and has released a sequel for February’s Sochi Winter Olympics.
Incredible balance is a common trait among every winter Olympian, whether their sport is skiing, snowboarding, skating, or hockey. “Pick Them Back Up” shows how the moms of athletes like gold medalists Lindsey Vonn and Evan Lysacek were always there to do just that:


As part of the campaign, P&G is sending $1,000 Visa gift cards to each of the 357 Olympic athletes’ moms, intended to help them travel to Sochi.

All I Want For Christmas Is You (Chatroulette Version) – Mariah Carey VS Steve Kardynal

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In case your Christmas needs a few more laughs, here’s Chatroulette like you’ve never seen it… and that’s saying a LOT. Steve Kardynal, known as a Chatroulette Performer decided to vamp it up for the unsuspecting masses of the internet, performing Mariah Carey’s “All I Want for Christmas Is You.”
We have to say Kardynal has seriously upped is costume game for the holidays, especially after his last performance of “Wrecking Ball” from Miley Cyrus, complete with her entire “wardrobe.” We’re not sure which video is better, but we do know what’s more festive.

Don’t watch this on a full belly of Christmas ham… you’ve been warned!


If only for a second – Mimi Foundation.

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20 cancer patients participated in a unique makeover experience.
They were invited to a studio. Their hair and makeup were completely redone.

During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.

This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.


The Blues Brothers – Lego VS Movie.

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When it comes to old-school movie chase scenes, there are few that match the epic destructiveness of the classic mall car chase from The Blues Brothers. Similarly, there are few classic toys that have quite stood the test of time like LEGO. That’s just one part of why this creation from Australian stop-motion animator Duncan McConchie is so incredibly cool.
It’s matched nearly frame for frame with the original film and features the same cool dialogue from John Belushi and Dan Aykroyd at their very best.

LEGO Blues Brothers – Shopping Mall chase scene

Lego Blues Brothers – Side by side comparison

The Making of Lego Blues Brothers

Like a rolling stone (3.0) – Bob Dylan.

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Rock icon Bob Dylan’s 1965 hit “Like a Rolling Stone,” deemed one of the greatest songs ever by experts, just received the 2013 music video treatment.

The interactive video, shared first with Mashable, is the song’s first official video. It allows viewers to use their keyboards or cursors to flip through 16 channels that mimic TV formats such as games shows, shopping networks and reality series. People on each channel, no matter what TV trope they represent, are seen lip-syncing the lyrics.

http://video.bobdylan.com/desktop.html

An Instagram Short Movie – Thomas Jullien

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“Instagram is an incredible resource for all kinds of images. I wanted to create structure out of this chaos. The result is a crowd source short-film that shows the endless possibilities of social media.
The video consists of 852 different pictures, from 852 different instagram users. If you are one of them, shout and I will add you to the credits.

Thomas Jullien

An Instagram Short Movie

Check out Jullien’s portfolio.
http://www.iamthomasjullien.com/

#ShowYourJoe – joe boxer, Kmart.

Smaller, lighter, mightier still – GoPro: Hero3+.

To promote GoPro’s new HERO3+ Black Edition camera, the agency made a compilation of some of the best shots. It’s a real treat to watch, these compilations are watched and spread out worldwide as they are amazing.
Images of whale diving, falconry, desert rock climbing, impressing native peoples with technology, lion cuddling, just to name a few.

goprohero


Made from Cool – PREMIUM by JACK & JONE.

More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool.
It’s a giant campaign.
The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot. The styling and art direction is flawless.

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The extraordinary tailor makes use of his sartorial superpowers to create exclusive styles in the coolest possible way, the MADE FROM COOL way.

Making the cut

On the button

Wool from cool

Knit with wit

Sewing it up