The other side – Honda.

Honda presents The Other Side

Honda presents The Other Side

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.


The most viewed AD on youtube – 2012.


1. Nike Football – My time is now.
Wieden + Kennedy – London

2. Pepsi MAX & Kyrie Irving Present: “Uncle Drew”

3. The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

Wishes 2013 – Publicis Groupe.

Please Baby Flush It – Balls Dream Band.

April Fool’s Day 2012.

Interactive Experience – Peugeot 208.

Youtube Trends 2011.

GET IN THE GAME – Heineken Football.

Heineken presents the finest football in the world. Enjoy the artistry of the greatest players producing the most legendary moments of the UEFA ChampionsLeague — the pinnacle of club football.
And now you can play live, legendary football with Heineken Star Player.

Glass Piano – Koktebel.

First Ever Animated Tattoo – By K.A.R.L. – Ballantines.

On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo.

Log in now to the Human API at Share a creative mind’s thoughts, chat, ask questions and help him make the creative calls as he works live online. Leave an Impression.

To know more about tattoo artist Karl Marc, visit

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