Interactive Projection – BMW.

Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). Consumers engaged in real time, while having serious fun with new technology and the brand!

Wimpy Braille Burgers.

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille

The VFX secrets of Boardwalk Empire – Brainstorm Digital.

Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO’s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show you had no idea of the amount of computer graphics involved. What’s real? What’s CG? I bet your will never watch a TV series with the same eyes again.

These are VFX breakdowns of season 2:

While this is season 1:

Brighter Mornings – Tropicana.

Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana’s Brighter Mornings campaign brightens up Trafalgar Square.

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

http://www.youtube.com/watch?feature=player_embedded&v=k86xpd26M2g

Take a look to the making of:

Million Thanks – Cadbury.

Cadbury UK recently reached one millions fans on Facebook. To thank their followers they made a giant ‘Facebook-thumb’ made out of Chocolate. 48 hours and 3 tonnes of chocolate later this was the result.

http://www.youtube.com/watch?feature=player_embedded&v=uHtDRw4ujYw

“When to take my name off the door” – Leo Burnett.

Paris versus New York City – Vahram Muratyan.

Sopa Strike!

http://sopastrike.com/strike/

Quick Controls Chaos – Chris Paul.

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc.

http://www.nike.com/jumpman23/cp3v/chaos/

See the video teaser:

Slide Puzzle – São Luiz Laundry Service.

This slide puzzle was made for São Luiz Laundry Service in Brazil by advertising agency Hermandad. One of the slides has a red stain on it.

Explore your world with Google Maps.

The Steve Jobs Moment of Silence – Apple.

Up! – Volkswagen.

I am… .

The Apartment – Ikea.

From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians. For six days, this IKEA “apartment” will be the home of these individuals. The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces.

The project is called “The IKEA Apartment – 54 Square-Meter Ideas to Life

The Joy of the Books.

I-Phone Autocorrects!

F**K AUTOCORRECT

Questa presentazione richiede JavaScript.

Crash Corsage.

Do you wanna be a Wedding Crasher? Do you wanna be Owen Wilson’s pal?

Try this mobile application.

Super Model Photography Trick – LG.

Ever wondered what supermodels do to get a perfect bikini body? By going to the gym or eat healthy? No, here’s how.

Creative Benches – Denver&Nike.